Description

We are working with NHS Tower Hamlets on a social marketing approach to reverse the declining trend in screening uptake and help the PCT to increase their coverage from 71% to the national target of 80%.

Following extensive research with the target audience a range of interventions have been launched including: a service brand identity, out of hours appointments and a 'priming letter and leaflet' sent to pilot groups before their 25th birthday.

Interventions are supported by an integrated campaign of local press, outdoor media, websites and in-practice communication. Evaluation will be taking place between July and October 2010