Changing behaviour through communications

Changing behaviour through communications

We’re delighted to have been headline sponsors of the 2011 CharityComms Social Marking conference: “Changing Behaviour through communications”.

The conference, held in London on 30 November, included an impressive line-up of speakers and a 100-strong delegation of charities covering a wide range of health, environmental and community issues.

The focus of the event was to explore how communications professionals working in the charity sector can apply their efforts within a wider behaviour change context.

John Isitt, founding Director of Resonant Media says, “While not always the whole answer, we know that well thought out and relevant communications can significantly change peoples’ behaviour”.

At Resonant we’re passionate about outcomes, and we always ensure that simple and effective evaluation measures are built into intervention design. Outcomes from some of our recent work demonstrate how communications can have a major impact on behaviour change, for example:

• Increasing diabetes self-management by 20%
• Changing behaviours towards obesity by 59%
  
• Increasing cervical screening by 24%
• Increasing awareness and uptake of health services other than A&E by 90%

For more information on this year’s conference, or to view spearker presentations visit the CharityComms conference website.

Working for charities
We’ve been working with charities – small and large – since we were founded in 2004. We share an ethos of working to improve lives and an understanding that marketing and communications need to represent good value for money, something that is clear in all of our services, including:

• Effective communications
• Marketing strategies and implementation
• Digital
• Publications
• Social marketing and behaviour change
• Consumer insight
• Brand development
• Evaluation.