Building on the British Heart Foundation’s ‘Play Your Way to 60 Minutes a day’ project, Resonant carried out a series of co-production workshops with Newham parents.

The outputs from this led to a range of marketing collateral featuring seven ‘active’ cartoon characters, and a seven-day challenge to help inspire active children.

The campaign will be launched in 10 Newham schools and is being promoted by Resonant via a series of mini road shows held at parents’ evenings, and by engaging with parents at school gates.

Click here for more information on Play your way to 60 minutes a day

Local insight work has been essential to find out why mothers stop breastfeeding after a few weeks.

Research has focused on mothers and the many different stakeholders who work with them. This will ensure that the approach Resonant develops will be accepted by all the organisations involved in a mother’s pregnancy, birth and post-natal care, leading to co-ordinated care and consistent information.

A key insight is that women are underprepared and feel breastfeeding isn’t as easy as experts say, and this will inform the development of an effective intervention.

John Isitt, Director of Resonant Media, said “Local insight is very important to ensure the information that is needed is conveyed in the right way, at the right time for that particular audience.”

Teenage smoking in Wandsworth is well above the national average, according to recent surveys of local school children.To address the issue, Resonant has teamed up with Wandsworth’s stop smoking team and is working directly with young people to create a powerful and targeted intervention.

Pupils from local schools were invited to submit creative concepts, which were judged by a panel of experts.  Resonant worked with winner Souvan Munroe to develop his concept, and the final design will be turned into posters and leaflets for schools in the area. 

Marie Barnwell, Interim Consultant with Wandsworth Stop Smoking Team, said: “We are delighted with the result of all the input from the Resonant Media team and with the outcome of all resources.”

Resonant have been commissioned by Asthma UK to create a new set of materials to help mild and severe sufferers stay on top of their asthma.

The charity wanted a new look and feel for the crucial resource that needed to be engaging as well as informative and professional.

Work started with a series of focus groups to get first-hand feedback from the future users of the packs, which are now in the next stage of development.

Click here to visit the Asthma UK website