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Having entered two categories in the BMA Patient Information Awards 2011, Resonant Media walked away with three wins, including the prestigious “Patient Information Resource of the Year”.
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The BMA Patient Information Awards are the ‘Oscars’ for patient information and attracted over 261 entries from across the country.
The winning entries were ‘Get the Right Treatment’ in category for ‘Information to Aid Decision Making’ and ‘Diabetes Day to Day’ in category for ‘Long term medical conditions’. Both of the entries were developed jointly with NHS East London and the City (formerly NHS Tower Hamlets).
Diabetes Day to Day went on to become the award’s overall winner, collecting the Patient Information Resource of the Year.
“We were absolutely thrilled to have won both of our categories and winning the overall prize was just fantastic,” said John Isitt, director of vision at Resonant. “It’s a real testament to our professional team and the great relationship we have with our clients.”
www.bma.org.uk
14.09.11
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Resonant are delighted to be working with BlindAid to create a suite of patient information, corporate and fundraising collateral.
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Formerly Metropolitan Society for the Blind, BlindAid have been supporting Londoners with visual impairments for over 175 years, helping blind and partially sighted people adjust to poor sight and maintain their independence.
Our high quality printed materials for BlindAid include patient support guides, fundraising adverts and corporate stationery and adhere to visual impairment guidelines to be both functional for end-users and engaging to corporate stakeholders.
www.blindaid.org.uk
01.09.11
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Resonant are looking forward to supporting and exhibiting at the second UK Social Marketing conference in Brighton on 8 November 2011.
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With our specialist focus on health, working on some of the key issue of the days – including obesity, diabetes and cancer screening – we’re looking forward to sharing our unique insights into changing behaviour around health.
Come and meet us on our stand.
15.09.11
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Resonant confirms its status as a leading childhood obesity specialist after winning the opportunity of developing a healthy living support materials for children and parents in West Berkshire.
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Working with NHS Berkshire West, Resonant is developing a suite of training materials, including a visual identity and transforming training programme content into a supporting brochure aimed at children aged 7 to 11, and designed to be shared and worked through with their parents.
The programme is due to go live in October.
05.07.11
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Resonant is delighted to be the headline sponsor for this year’s CharityComms Social Marketing Conference: Changing Behaviour Through Communications, taking place in London on 30 November 2011.
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Over the past eight years Resonant has worked with national and local charities on a range of services including social marketing, branding, publications and digital.
We’re looking forward to showcasing best practice and engaging with the debate about how social marketing can help charities influence behaviour for the social good.
For more information on the event visit the CharityComms website.
For further information on our involvement contact John Isitt: john@resonantmedia.co.uk
05.07.11
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Help the Hospices needed a fresh identity to publicise the Worldwide Palliative Care Alliance’s bi-annual fundraising event ‘Voices for Hospices’ – a global ‘Mexican wave’ of concerts. In addition, we were asked to redesign the ‘World Day’ website as part of the World Hospice and Palliative Care Day.
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We created a consistent visual identity, which clearly demonstrates the relationship between ‘Voices for Hospices’ and World Hospice and Palliative Care Day, whilst being inspiring and appropriate for an international audience.The ‘World Day’ website complements the Worldwide Palliative Care Alliance brand, with a harmonization of the colours and style of the overarching brand, and a continuation of the fonts.
Visit the World day website www.worldday.org
Client: World Palliative Care Alliance 01.07.11
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Resonant was proud to exhibit at the 2nd World Social Marketing Conference in Dublin in April 2011.
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The event brought together over 600 behavioural experts from around the world and encouraged debate on a wide range of social issues being tackled with social marketing techniques.
For event information visit the World Social Marketing Conference website www.wsmconference.com/
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Cervical screening rates have increased by almost a quarter in Tower Hamlets following recent social marketing project.
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Working with NHS Tower Hamlets, Resonant Media scoped, developed and implemented a pilot programme during May to October 2010.
Evaluation of the data provided by the participating practices show an average increase in appointment attendance of 24.3% for the target audience of women aged 24 to 35.
“Resonant have worked in partnership with NHS Tower Hamlets to provide outcomes which are an innovative mix of upstream and marketing interventions, developed in a complex organisation of community stakeholders, GP practices and public health teams.” Paul Collins, Social Marketing Manager, NHS Tower Hamlets.
Feedback from women attending cervical screening appointments demonstrates that 52% were encouraged to attend their appointment by the priming letter and leaflet.
For more information or how to implement a similar intervention in your area contact Gary Nolan on 020 7498 8055.
Client: NHS Tower Hamlets 10.01.11
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Diabetes Day to Day is an award winning and proven tailor-made education tool helping deliver supported Diabetes Self Management for people with diabetes in easy and manageable packages.
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Diabetes Day to Day consists of a DVD and workbook specially designed with the patient in mind following extensive research with end users and medical experts.
The DVD contains films in English, Bengali (Sylhetti) and Somali. It includes a shopping tour, food choices, portion control and a cookery demonstration – with interviews with clinicians and dietitians, all culturally appropriate and in the three languages.
The 32 page Workbook is available in English and Bengali and contains tips, exercises, quizzes, and information about diet, exercise, medication and facts about diabetes.
Click here to visit the Diabetes Day to Day section
Client: NHS Swindon 12.10.10
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To help NHS Tower Hamlets GP practices attract high-calibre staff from the local community, Resonant Media gathered deep research into the motivations, challenges and ambitions of this diverse workforce.
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We found that:
- Three-quarters of respondents were motivated by interesting and challenging work
- 70% enjoyed working with their practice team to make a difference locally
- Over 50% of staff who had moved from other boroughs felt that TH was a better or much better place to work.
We were able to give NHS Tower Hamlets useful insights into perceptions around benefits, challenges and barriers among a unique section of their workforce. From these findings, Resonant Media developed an engagement strategy, including a recruitment visual identity, to promote the unique employment opportunities available in Tower Hamlets GP practices.
Client: NHS Tower Hamlets 11.10.10
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NHS Tower Hamlets has launched a new visual identity for cervical screening services in the borough to raise awareness of the importance of screening.
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Research with local women revealed that they wanted a brand that was feminine, reassuring and representative of them but also respected the serious nature of the topic.
The strapline It really matters conveys how important it is for women to have a cervical screening test – and not let it linger on their ‘to-do’ list.
Client: NHS Tower Hamlet 01.06.10
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CMT United Kingdom needed a new look and feel to raise awareness and help people affected by Charcot Marie Tooth Disease
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We are delighted to have created a new brand identity and toolkit for the national charity, and designed and developed a new website.
See more in our web portfolio section.
Visit the CMT United Kingdom website http://www.cmt.org.uk
Client: CMT 30.05.10
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Working with the NSMC regional programme Resonant created a fresh identity for the Eat in, Eat out, Eat healthy social marketing project.
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The East Midlands regional programme launched a social marketing project to engage with local food businesses and encourage them to provide healthy options to their customers. Resonant were delighted to be involved and create a visual identity and toolkit for use on packaging and other collateral to promote the programme.
Client: NSMC 25.05.2010
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Resonant was recently re-commissioned to create the visual identity for the third John Harvard lecture 2010 for Southwark Council. The visual identity created for the event brochure and stage backdrop utilises a limited Southwark Council colour palette and features iconic buildings from both sides of the Atlantic.
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Its mood is lively and energetic. “This year’s theme was particularly well placed to enable us to build on the identities we created for the previous two years which also featured elements of the Southwark skyline – this year it’s about the connection between the US and the UK with a smattering of heritage – the design neatly captures what the lecture series is all about” says designer Fiona Duthie.
Client: Southwark Council 21.02.2010
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NHS Tower Hamlets is committed to making sure local young people have access to sexual health services.
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Resonant was working with the PCT to create an integrated marketing strategy for all local sexual health communications. The strategy helped pull together all sexual health initiatives and worked towards driving footfall to services. It also looked at the best way to reduce sexually transmitted infection and teenage pregnancy rates.
Alongside the strategy, three new sexual health services for young people was promoted in the borough. The most recent integrated campaign included online, outdoor media and leaflets at local university campuses to promote the new services to students. It also included posters, leaflets and 42 plasma screens at GP surgeries across the borough.
Client: NHS Tower Hamlets 20.02.10
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