HSJ Social Marketing Conference 2009

Social Marketing Conference sheds light on how to tackle a multitude of challenges facing the NHS.

The HSJ Social Marketing Conference, held on 24 September at London’s America Conference Centre, provided vital information for anyone wanting to deliver results in the face of increasing challenges. 

A big thank you to everyone who visited the Resonant Media stand and took part in our competition to win a luxury fruit and veg box from Able & Cole.

As 90% of children are predicted to be obese by 2050, it is no wonder that obesity is being cited as the number one public health challenge facing this country*. With this in mind we asked delegates:

Q: What is the annual amount spent on junk food by all 8-16 year olds in the UK?

A: £549 million a year, mostly on confectionery, crisps and fizzy drinks.*

*’Help Stop Childhood Obesity’, produced by COI for the Department of Health, 2008
* £549 million a year: figure according to school dinners catering company Sodexho