|
New cervical screening brand launched in Tower Hamlets
NHS Tower Hamlets has launched a new visual identity for cervical screening services in the borough to raise awareness of the importance of screening
Research with local women revealed that they wanted a brand that was feminine, reassuring and representative of them but also respected the serious nature of the topic. The strapline It really matters conveys how important it is for women to have a cervical screening test – and not let it linger on their ‘to-do’ list. See more in our campaigns portfolio section
01.06.2010
|
