The biggest problem facing our children?

One PCT is stepping in to help local children avoid the many problems obesity can bring

With 90% of children predicted to be obese by 2050, it’s no wonder obesity is being cited as the number one public health challenge facing Britain*. Resonant is working with NHS Bedfordshire to work with parents of obese children by educating them about the health risks facing their kids and how to prevent obesity.

Perceptions and behaviour around weight and eating are often deeply engrained, so this social marketing project is working to understand attitudes and barriers and engage parents in building understanding of issue and solutions.

We aim to give local parents a voice and the tools to make the changes that will help their kids live a long, happy, healthy life.

*’Help Stop Childhood Obesity’, produced by COI for the Department of Health, 2008 

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