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Unlocking the unique characteristics of a
diverse workforce
To help NHS Tower Hamlets GP practices attract high-calibre staff from the local community, Resonant Media gathered deep research into
the motivations, challenges and ambitions of this diverse workforce.
We found that:
- Three-quarters of respondents were motivated by interesting and
challenging work
- 70% enjoyed working with their practice team to make a difference locally
- Over 50% of staff who had moved from other boroughs felt that TH was a better
or much better place to work.
We were able to give NHS Tower Hamlets useful insights into perceptions around benefits, challenges and barriers among a unique section of their workforce. From these findings, Resonant Media developed an engagement strategy, including a recruitment visual identity, to promote the unique employment opportunities available in Tower Hamlets
GP practices.
11.10.10
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