The award was part of the “Innovation” category, recognising Resonant Media’s novel and cost-effective approach to reaching gay men in London and changing their behaviour.
The “Rapid HIV Test” campaign for Camden Provider Services, part of NHS Central North West London Foundation Trust, increased testing rates by more than 50% in six months.
“We’re delighted that our work with Camden Provider Services has been so highly commended,” said Gary Nolan, director of Resonant. “The campaign has been ground breaking in reaching so many gay men and increasing HIV testing dramatically over such a sustained period of time.”
The awards ceremony, received more than 300 entries from an impressive array of public and private companies representing the healthcare sector.