Game Changing: Innovative conference brings Charities and the new NHS together. 

Charity communication specialists need to take the lead within their organisations in order for the voluntary sector to capitalise on the opportunities brought on by the NHS reforms.

This was just one of the many subject matters discussed at the ‘Changing the Game’, cross-sector conference, which was took place in central London on 28 November.

 

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This unique event saw a diverse range of charities and senior NHS managers from across the UK, come together to discuss, debate and knowledge share.

Delegates heard from leading figures such as Will Huxter, Director of procurement and contracting, at the new NHS North and East London CSU, Jane Harris, Associate Director of Communications at Rethink; and Belinda Phipps, Chief Executive of NCT.

Hot topics of the day included: How charities can best engage with health commissioners; how cross-sector working can be both practical and achievable and the challenges and opportunities presented to the voluntary sector as a result of the changes within the NHS.

The conference kicked off with an air of optimism, as real opportunities were identified and collaborating and engaging with the new health service market were discussed. However, delegates were left in no doubt that money is still the key issue facing the NHS, so innovations need to clearly demonstrate cost savings, along with improved outcomes.

John Isitt, founding director of Resonant Media said, “Changing the Game highlighted the issues that the voluntary sector needs to respond to when engaging the health service. Marketing and communications leads need to take the lead in focusing their organisations response to the opportunities and challenges”.

The conference culminated with a Dragon’s Den session, which saw delegates ‘pitch ideas’ to a panel of NHS and local authority commissioners and marketing experts.
Vicky Browning, director of Charity Comms, said, "The NHS reforms provide a unique opportunity for charities, but within a very challenging environment. The Changing the Game conference gave the sector the context of those challenges and showed how comms teams can play a pivotal role in responding to them".

The Changing the Game Conference 2012 was co-produced by Resonant Media and Charity Comms. The event was supported and sponsored by KMPG.

The ‘Changing the Game’ 2012 Conference White Paper will be published in the New Year. Email us if you would like to receive a copy.

To read more about the conference view John Isitt’s blog