Encouraging NHS staff to talk about end of life

The 110,000 staff working in the NHS East Midlands region weren’t talking openly about death, dying and bereavement.

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NHS East Midlands commissioned a social marketing campaign to reach its 110,000 staff across the region.  By being more open with their friends and family it’s hoped that a social movement would develop across the wider population

Based on the audience insight gathered from our research we co-developed a series of interventions including a website of user-generated video content and downloadable resources www.timetotalk.me, a 20 page information booklet and a suite of posters

The Time to Talk programme has been welcomed across the region.

www.timetotalk.me/

Client:  NHS East Midlands


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