Working with NHS South West London, Resonant adapted a successful social marketing intervention from East London to give patients the knowledge and confidence not to attend A&E unless really necessary.
The intervention worked with GP practices throughout South West London, focussing in particular on practices with a higher than usual attendance at A&E.
“We were able to use our customer insight gained in East London to understand what messages and interventions would have most impact,” explains Johnny Meredith, senior publications manager. “Using this insight and testing it locally we were able to design an effective and good value for money intervention.”
Client: NHS South West London