Campaign to promote rapid HIV testing

A two-month, targeted digital campaign to encourage gay men in London to test and discover their HIV status.

The audience was targeted with pop-up messages on gay men’s social networking apps that linked to a mobile microsite.

The campaign has been evaluated through monitoring footfall, feedback surveys given at the clinics, and through web analytics.The campaign generated an increase of 70% in rapid HIV tests at the clinics.

Client: Camden Provider Services / NHS Central and North West London

Visit the campaign website: www.nhshivtest.me

home about services news portfolio clients contact join us

Campaign to promote rapid HIV testing

Read more