Re-brand boosts patient engagement for community psychological services

Resonant worked with East London NHS Foundation Trust to create a new brand identity, and produced a range of high-quality materials to help improve their overall image and reflect the diversity of the borough.

The brand identity and subsequent marketing recommendations were based on insights developed by Resonant’s Insight Team, who worked with service users and stakeholders.

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The successful rebrand is seen as instrumental in promoting treatment centres, boosting the number of self-referrals and strengthening patient engagement.  

As a result of the success with the Newham Talking Therapies Service, Resonant has been commissioned to provide a similar service for the newly formed Richmond Wellbeing Service, which is also delivered by East London NHS Foundation Trust.

Gary Nolan, director of Resonant Media said, ”Brand can play a key role in helping services become more accessible and developing trust between the NHS and local people.”

 

Client:  East London NHS Foundation Trust


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