Resonant seeks to set the standards in social marketing. We use strategic marketing techniques to empower people and the community around them.
There are hundreds of definitions of social marketing, the one that we use is:
Social marketing is the use of the tools, experience and mechanisms of commercial marketing to improve people’s lives – the lives of individuals, their neighbourhoods and the wider community.
Specifically, since our first definitions in 2004, we have aligned our understanding of social marketing to incorporate the National Social Marketing Centre’s criteria:
1.Starting with a strong consumer/client focus
2.Setting behavioural goals
3.Using behavioural theory
4.Driven by insight
5.Segmenting the target audience
6.Creating attractive motivational exchanges
7.Understanding competing factors for audience attention
8.Using a marketing mix and ‘thinking’ beyond communications
Social marketing
Resonant seeks to set the standards in social marketing. We use strategic marketing techniques to empower people and the community around them.
There are hundreds of definitions of social marketing, the one that we use is:
Social marketing is the use of the tools, experience and mechanisms of commercial marketing to improve people’s lives – the lives of individuals, their neighbourhoods and the wider community.
Specifically, since our first definitions in 2004, we have aligned our understanding of social marketing to incorporate the National Social Marketing Centre’s criteria:
1. Starting with a strong consumer/client focus
2. Setting behavioural goals
3. Using behavioural theory
4. Driven by insight
5. Segmenting the target audience
6. Creating attractive motivational exchanges
7. Understanding competing factors for audience attention
8. Using a marketing mix and ‘thinking’ beyond communications