Resonant Media specialises in health and social marketing to create long-term, sustainable and measurable behaviour change. We deliver high-impact services on key health issues, such as childhood obesity, cancer screening, diabetes self-management and sexual health.
‘Social marketing’ is the application of commercial marketing with other techniques and concepts to achieve a specific behavioural goal for a social or public good in the life of an individual, a neighbourhood or in the wider community. In terms of health-related social marketing our, and our clients’, objective is to improve the health of target groups.
We understand that a simple information campaign is sometimes not enough to change behaviour alone - Individual or group behaviour is often complex and people are influenced by a myriad of competing forces, from parents and peers to the environment they live in. At Resonant we engage in audience and stakeholder research, and draw on behavioural theory to build successful campaigns that are rooted with real insight into what moves and motivates individuals.
Our clients range from the NHS, other small and large-scale health care providers, central and local government, and charities. They benefit from a wealth of expertise in social marketing and behaviour change, and the fact that our work is always evidence-based and insight-driven.
To achieve the best outcomes for our clients, we align our work with the social marketing benchmark criteria and have adapted the National Social Marketing Centres’ Total Process Planning Model for a systematic project framework that equates to impactful results.
Benchmark criteria
1.Starting with a strong consumer/client focus
2.Setting behavioural goals
3.Using behavioural theory
4.Driven by insight
5.Segmenting the target audience
6.Creating attractive motivational exchanges
7.Understanding competing factors for audience attention
8.Using a marketing mix and ‘thinking’ beyond communications
Social marketing
Resonant Media specialises in health and social marketing to create long-term, sustainable and measurable behaviour change. We deliver high-impact services on key health issues, such as childhood obesity, cancer screening, diabetes self-management and sexual health.
‘Social marketing’ is the application of commercial marketing with other techniques and concepts to achieve a specific behavioural goal for a social or public good in the life of an individual, a neighbourhood or in the wider community. In terms of health-related social marketing our, and our clients’, objective is to improve the health of target groups.
We understand that a simple information campaign is sometimes not enough to change behaviour alone - Individual or group behaviour is often complex and people are influenced by a myriad of competing forces, from parents and peers to the environment they live in. At Resonant we engage in audience and stakeholder research, and draw on behavioural theory to build successful campaigns that are rooted with real insight into what moves and motivates individuals.
Our clients range from the NHS, other small and large-scale health care providers, central and local government, and charities. They benefit from a wealth of expertise in social marketing and behaviour change, and the fact that our work is always evidence-based and insight-driven.
To achieve the best outcomes for our clients, we align our work with the social marketing benchmark criteria and have adapted the National Social Marketing Centres’ Total Process Planning Model for a systematic project framework that equates to impactful results.
Benchmark criteria
1. Starting with a strong consumer/client focus
2. Setting behavioural goals
3. Using behavioural theory
4. Driven by insight
5. Segmenting the target audience
6. Creating attractive motivational exchanges
7. Understanding competing factors for audience attention
8. Using a marketing mix and ‘thinking’ beyond communications